PR & SOCIAL

Some people think of public relations (PR) as just getting media (i.e., press hits); but at Play, we know it’s about more than media relations. It’s the strategic approach to building your company’s reputation, safeguarding your brand and earning your audience’s trust. We develop thoughtful plans to influence the thoughts, behaviors and/or actions your company needs or desires. 

“Play’s PR pro, Katherine Morales, APR, is an established member of the PR community, having served on the Universal Accreditation Board (UAB) that oversees the accreditation in Public Relations (APR). In total, she has dedicated 20 years of service as industry advocate and volunteer, working with PR professionals and students alike. As a result, she stays ahead of the trends and tracks the continuous evolution of the industry.”

We also specialize in Social PR, which offers the opportunity for a conversation between your organization and your audience. At Play, we look at all social channels and new technologies to see where you are best suited to have this conversation and then recommend what that conversation looks like. From there we can create content on the calendar with both planned and on-the-go content, which is leveraged across all channels.

Take a look at how we partnered with Kilpatrick to attract new talent to join their team!

What is the Difference Between Traditional PR and Social PR?

Traditional PR refers to the use of traditional media channels such as print, radio and television to communicate with the public. This can include press releases, media interviews and events such as press conferences or product launches. Traditional PR focuses on reaching a broad audience and leverages credible third parties (e.g., media, bloggers, associations, award institutions, etc.) to convey a message, endorse a company, and/or help build brand awareness.

Social PR refers to the use of social media channels such as X, Meta, Instagram, and LinkedIn to communicate with the public. Social PR is more focused on engaging with a specific target audience (e.g., potential customers) and building relationships with them through social media channels. This can include creating and sharing content such as blog posts, videos, and infographics, as well as responding to comments and messages from followers.

Both Traditional and Social PR can be effective in achieving different goals. Traditional PR is often used to reach a broader audience and build brand awareness, while Social PR is often used to build relationships with a specific target audience and drive engagement. A successful PR strategy will often use a combination of both Traditional and Social PR to achieve a variety of objectives.