ADVERTISING

When it comes to advertising, here at Play, we always begin with your audience in mind. We look deeply into their demographic and psychographic profiles to figure out their habits, where they go and how to reach them. Leveraging media research tools, we match the data with your budget so we can build a custom plan, ensuring you’re getting your message to the right audience, at the right time and in the most effective and cost-efficient way.

“Did you know our media partner has been buying and placing media in large volumes, in the southeast, for decades for clients like McDonald’s? It’s true! And you should know that their knowledge, understanding and long-term relationships with Atlanta’s media contacts offer a huge advantage in getting you the best price.”

 

  • CAMPAIGN DEVELOPMENT

  • DIGITAL ADS
    (ADWORDS, PUSH & TEXT, GEO-FENCING, DISPLAY, Programmatic)

  • SOCIAL ADS

  • PRINT ADS

  • OUTDOOR ADS (BILLBOARDS AND BUS STOPS)

  • TELEVISION ADS (INCLUDES STREAMING SERVICES)

  • RADIO ADS

  • BUYING & PLACEMENT

Here’s a campaign we did for a Google and Goodman partnership product launch.

Best-in-class advertising involves creating a compelling and engaging message that resonates with the target audience and effectively communicates the benefits of your product or service.

The Six (6) Elements: How-to Create a Successful Advertisement

  1. Creative & Memorable Concept: A strong and unique concept is the foundation of a great ad. It should grab the audience’s attention and make them remember the message.

  2. Clear Communication: The ad must clearly communicate the product or service’s benefits and how it solves a problem or meets a need for the consumer.

  3. Emotional Appeal: Advertising that taps into the viewer’s (or listener’s) emotions has a better chance of resonating with them and creating a lasting impression.

  4. Visual (or Vocal) Appeal: Effective ads typically use high-quality visuals (or voice artists) to capture the audience’s attention and create a memorable impression.

  5. Targeted Messaging: The ad should be tailored to the target audience’s interests, needs and preferences to ensure it resonates with them and encourages them to act!

  6. Call to Action: A clear and compelling call to action prompts the viewer (or listener) to take action, whether it’s making a purchase or visiting a website.

In summary, the best advertising campaigns are those that leave a lasting impression on the audience, evoke emotion and drive measurable results for the brand.