Alejandro Cadavid (aka ‘Alejo’) is Play’s Digital Technology & Development Partner. He specializes in web technology and mobile app development. Utilizing his skills in creating responsive websites, intricate apps and deep databases, Alejo has worked with several big brands, including The Coca-Cola Company, Toyota, Home Depot and Nabisco. Additionally, along with his team of 20+ digital professionals, he has worked with a number of Play clients, including Kilpatrick, Phoenix Air, SW&A, TalentServed, The Imlay Foundation, and more, for several, successful launches.

Alejo holds a degree in Civil Engineering from the Universidad de Los Andes in Colombia. Prior to running his own successful tech company for more than 15 years (and counting), he worked for Microsoft as a web developer and then senior project manager followed by technical director at a couple of digital agencies, including VML (formerly known as Studiocom) and Razorfish. Most notably in his career, he led teams to oversee the successful execution of massive initiatives, including mycokerewards.com, cvs.com and CokeStudios.

In his spare time, you can find Alejo offering his web design and maintenance skills pro bono for a summer camp for children with cancer. And in his play time, he enjoys running, biking, cooking and traveling.